ISOPURE®—the global protein brand known for its ultra-clean, zero-carb supplements—is stepping into the Indian spotlight with a bold new face: Rashmika Mandanna. For the first time in the country, the brand has signed on a brand ambassador, and they’ve chosen someone who walks the talk.
Whether she’s on set, on the move, or off-duty, Rashmika is known for staying grounded in her habits and honest in her approach to wellness. That’s exactly what ISOPURE® stands for: no fluff, no fillers—just high-quality protein for people who care about what goes into their bodies.
The partnership kicks off with the brand’s newest campaign, “EVERYTHING YOU NEED, NOTHING YOU DON’T,” which highlights ISOPURE®’s promise of clean, straightforward nutrition. At a time when ingredient lists are getting longer and more confusing, ISOPURE® is sticking to the essentials—pure whey protein isolate, zero carbs, no sugar, and no artificial extras.
“Fitness isn’t about punishing routines or extremes,” Rashmika shares. “For me, it’s about showing up for myself every day—even when I’m short on time or in the middle of a hectic shoot schedule. I’ve learned that what I consume has to support my lifestyle, not complicate it. That’s why ISOPURE® makes sense to me—it’s simple, clean, and effective.”
Sumit Mathur, General Manager for South Asia at Glanbia Performance Nutrition, adds, “We’ve always believed in keeping things honest—both in our products and in our purpose. Rashmika is someone who lives with intention, and that makes her the perfect fit for ISOPURE®. This partnership is about more than protein—it’s about setting a new standard for what wellness looks like.”
To mark the collaboration, ISOPURE® is launching the #PurityChallenge, including two interactive product tests—ISOMIX and ISOFOAM—that allow people to see the difference for themselves. No gimmicks, just science-backed clarity.
And here’s the bottom line: ISOPURE® isn’t trying to be for everyone. It’s for those who read the labels, who ask questions, and who refuse to compromise. Whether you’re chasing gains or just trying to stay consistent, ISOPURE® helps you focus on the stuff that actually matters—one scoop at a time.
