On LinkedIn, Ishita Gupta, co-founder of Eat Atlas, shared a fascinating story about how an unplanned marketing stunt at a Coldplay concert led to a viral moment—and an overnight revenue boost of ₹25,000 with zero customer acquisition cost (CAC).
What started as a birthday celebration quickly turned into a masterclass in guerrilla marketing. Ishita had planned a work-free day, enjoying good food and live music. But when you’re an entrepreneur, opportunities tend to find you—even when you’re not looking.
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A Simple Idea That Blew Up
Before heading to the concert, Ishita wore a birthday t-shirt that read:
“It’s my birthday, write good things about me.”
This playful move caught the attention of actor Vrajesh Hirjee and content creator Sahiba Bali, who were among the first to sign it. But the real stroke of genius? A two-sided banner:
- Front: “It’s my birthday.”
- Back: “I also sell tasty chips & dips at eatatlas.in.”
When Luck Meets Preparation
With thousands of people in the stadium and over 1 crore viewers streaming the event on Disney+ Hotstar, the banner ended up on the live broadcast—creating a level of exposure that brands pay millions for.
To top it off, Coldplay themselves wished Ishita a happy birthday—an unforgettable moment that sent her brand’s visibility through the roof.
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The Results? Staggering!
Here’s what happened within hours of that one unplanned move:
✅ 845% surge in profile activity
✅ 580% increase in post impressions
✅ 628% rise in external link clicks—directly driving sales worth ₹25K overnight
No marketing budget. No paid ads. Just quick thinking and a willingness to seize the moment.
Ishita’s experience proves that marketing isn’t always about big campaigns—sometimes, it’s about being in the right place with the right message.
