American Eagle has unveiled its latest campaign in India, celebrating the brand’s denim heritage with the launch of ‘Great Jeans For Everyone.’ Bollywood actors Ananya Panday and Lakshya have been named global ambassadors, marking a strategic move to strengthen the brand’s connection with young Indian consumers.
The campaign, captured by director Collin D’Cunha and photographer Sasha Jairam, emphasizes effortless style and everyday comfort, showcasing American Eagle’s signature denim fits for men and women. Ananya Panday is featured in the brand’s Ex Boyfriend Fit and Baggy Wide Leg jeans, while Lakshya highlights essential men’s silhouettes including Original Bootcut and Baggy Loose. Together, they embody the versatility and ease at the core of the brand’s offerings.
Speaking on her association with the campaign, Panday said the collaboration felt authentic, reflecting her off-screen lifestyle with jeans that balance comfort and style. Lakshya echoed similar sentiments, noting that the brand’s denim allows freedom of movement across daily activities, from travel to casual outings.
Yatin Athale, Brand Head for American Eagle India, stated that the campaign aligns with the brand’s strategy to remain culturally relevant and resonate with India’s youth. He highlighted that India has emerged as a key growth market for American Eagle over the past seven years, reinforcing the brand’s commitment to delivering fashion-forward denim that fits well and meets evolving style preferences.
The initiative is rolling out across digital platforms, cinema, and key global markets where Bollywood influence is significant, reflecting American Eagle’s dual focus on local engagement and international brand presence. With this campaign, the brand seeks to reaffirm its position as a leader in denim while deepening its connection with a generation that values comfort, authenticity, and everyday style.
This campaign signals American Eagle’s intent to combine heritage craftsmanship with contemporary trends, emphasizing both quality and cultural relevance in one of its most important international markets.
