Global logistics major DP World has signed Indian cricketer Abhishek Sharma as its newest brand ambassador, strengthening its presence in professional sports and expanding its roster that already includes Sachin Tendulkar and golfer Tommy Fleetwood. The partnership is structured as a long-term association and will position Sharma as a central figure across brand-led initiatives, stakeholder engagements, media interactions and digital content campaigns.
The announcement underscores DP World’s increasing investments in sports marketing, particularly at a time when India is preparing to host and participate in major ICC tournaments over the coming seasons. The company said the collaboration reflects a shared focus on pushing boundaries in performance, innovation and global visibility.
Rizwan Soomar, Chief Executive Officer and Managing Director for the Middle East, North Africa and India Subcontinent, said Abhishek Sharma represents the spirit and ambition that aligns with the brand’s outlook. Speaking on the partnership, Soomar noted that Sharma’s rapid rise in international cricket, defined by confident stroke play and composure under pressure, has positioned him among the most closely watched young talents.
Abhishek Sharma expressed enthusiasm about his new role, emphasizing the role of sport in creating pathways for emerging talent. He acknowledged DP World’s commitment to advancing cricket infrastructure and access globally and said he is looking forward to contributing to initiatives aimed at broadening participation.
Sharma’s first official appearance for DP World took place during the Diwali with the Stars event hosted at the DP World India Championship, where the company shared a video featuring him receiving a personalized jersey with participation from Sachin Tendulkar and Tommy Fleetwood.
The agreement signals a continued shift in brand partnerships within cricket, where young players with rising influence are increasingly becoming part of long-term global endorsement strategies, reflecting changing audience demographics and demand for digital-led storytelling.
