BTS member Jungkook has taken on a new role in the global beauty industry, with Chanel announcing him as the worldwide face of its fragrances and beauty line. The decision marks one of the luxury house’s biggest celebrity partnerships of the year and reflects its growing focus on younger consumers who admire Jungkook’s style, discipline, and creative approach.
Chanel confirmed the news along with a portrait of Jungkook that highlights his clean, modern aesthetic. The brand described him as an artist whose influence stretches far beyond music. His presence in fashion, grooming, and youth culture made him an obvious choice for a partnership aimed at refreshing Chanel’s beauty communication. In his statement, Jungkook shared that he resonates with Chanel’s commitment to evolving without losing its roots. He said he tries to stay true to his own artistic voice while taking on new challenges, which is why this collaboration feels meaningful to him.
The appointment is expected to boost Chanel’s reach in key markets, especially across Asia, Europe, and the United States, where Jungkook has an enormous fan base. His previous brand collaborations have shown measurable impact in sales and digital visibility, often causing products to trend within hours. Industry watchers believe Chanel will experience a similar lift, particularly in its men’s fragrances and skincare categories.
For fans, the announcement brings together two powerful names that already shape global pop culture. For Chanel, it signals a confident step toward a more contemporary identity. And for Jungkook, it adds another milestone to a career that continues to grow across music, style, and now luxury beauty.
