On May 28, 2025, Dettol unveiled a refreshing new twist to its personal care portfolio with the launch of its ‘Icy Cool’ range—and they’ve roped in none other than Mahendra Singh Dhoni to lead the charge. Known for his composure under pressure and widespread popularity, Dhoni is now the face of Dettol’s latest collection, which includes soaps, body washes, and handwashes designed to tackle the sweat and stickiness of Indian summers.
The new line promises to keep users feeling cool and protected, combining Dettol’s hallmark germ-fighting reputation with a menthol-based cooling sensation. With temperatures soaring across the country, the brand is looking to tap into everyday hygiene concerns that go beyond just cleanliness—especially the discomfort caused by heat, humidity, and grime.
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By bringing Dhoni into the picture, Dettol is clearly aiming for a deeper connection with the everyday Indian. His down-to-earth image, reliability, and pan-India fan following make him a natural fit to front a campaign focused on practical summer solutions.
This move also signals a shift in Dettol’s communication—positioning itself not just as a shield against germs, but as a brand tuned in to seasonal needs and real-world problems. The campaign will focus on cooling relief, daily freshness, and cleanliness, with Dhoni championing the message across digital, print, and TV.
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With this launch, Dettol is not only banking on innovation in its product line but also betting big on the enduring charm of one of India’s most trusted sports icons.
