Campus Activewear, one of India’s largest sports and athleisure footwear companies, has appointed Bollywood actor Kriti Sanon as the brand ambassador for its women’s category. The move comes at a time when women’s sportswear and athleisure are emerging as a significant growth engine for the homegrown sneaker maker, which closed FY25 with revenues of over ₹1,700 crore.
Sanon, who transitioned from engineering to cinema before becoming an entrepreneur with her own beauty line, has built a reputation for versatility and independence. Campus is looking to tap into that persona to deepen its connect with urban, style-conscious women who see sneakers as a statement of identity as much as comfort.
“Our women’s portfolio has been one of the fastest growing verticals in the past year. Kriti’s personality reflects the ambition, versatility and authenticity that resonate strongly with this segment,” said Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear. He added that women’s footwear is now positioned as a core pillar of the company’s expansion plans, with investments in design, innovation, and marketing aimed at capturing a larger slice of India’s ₹14,000-crore footwear market.
For Sanon, who recently won the National Award for Best Actress and has over 55 million followers across social media, the association is about endorsing a brand that mirrors her own philosophy. “Style should reflect who you are. Campus represents that freedom of choice while delivering on comfort and fashion,” she said.
Campus, which already sells over 20 million pairs annually, has been sharpening its focus on the women’s sneaker segment to compete more directly with global players like Adidas and Puma. With Sanon’s mass appeal, the company hopes to accelerate that push and strengthen its leadership in the affordable athleisure space.
