Fitness-focused brand Boldfit has added another name to its growing lineup of sports stars—Team India’s rising pace bowler Arshdeep Singh. The young cricketer now becomes a face of the brand, joining KL Rahul, who isn’t just an ambassador but also Boldfit’s first investor and a strong influence on its athlete-driven identity.
Boldfit broke the news with a tongue-in-cheek social media campaign that quickly picked up steam. The playful post featured a lighthearted chat between Rahul and Arshdeep, transitioning into a sharp reveal of Arshdeep kitted out in Boldfit apparel. The campaign struck a nerve with young Indians who blend fitness with flair, sparking buzz across platforms.
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Speaking about his association with the brand, Arshdeep said, “I go all in—whether I’m bowling at the death or working out in the gym. Boldfit matches that mindset. Their gear is built for athletes who train hard and live harder. I’m pumped to be part of this journey.”
Founder Pallav Bihani sees this as a natural next step in the brand’s growth. “Boldfit was born to represent real athletes—not just the superstars, but anyone pushing limits. KL gave us that initial momentum. Now, with Arshdeep joining, we’re ready to take things up a notch. We’re already working on athlete-driven collections with his input, tuned to what India’s fitness community truly needs.”
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Started in 2018 in Bengaluru, Boldfit has grown into a brand known for designing training gear and equipment that speaks to performance, recovery, and the everyday grind of athletic life. Whether it’s gym warriors, weekend runners, or pro cricketers, Boldfit aims to be right there with them—boldly.
