KiranaPro, a quick commerce platform, has brought onboard badminton champion PV Sindhu as both an investor and brand ambassador. While the company hasn’t disclosed the financial details, they confirmed that Sindhu’s investment marks the first commitment in their seed funding round.
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Sindhu’s involvement goes beyond just endorsements—she will play an active role in KiranaPro’s mission to help small retailers digitize and stay competitive. Her presence as the brand’s official ambassador during IPL 2025 is set to boost its visibility across India.
Founded by Deepak Ravindran and Dipankar Sarkar, KiranaPro supports local Kirana stores and supermarkets by offering 10-minute deliveries and flexible revenue models. The company recently expanded its footprint by acquiring Joper.app, a hyperlocal grocery delivery platform, for an undisclosed amount.
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With this partnership, PV Sindhu will be featured in multiple digital and traditional media campaigns and will sport the KiranaPro logo on her jersey.
