For years, 4700BC has been on a mission to change the way Indians snack. From making popcorn a must-have for travel—whether on flights, trains, or road trips—to redefining caramel popcorn as a dessert, the brand has consistently pushed boundaries in an industry dominated by traditional munchies like chips, namkeen, and nachos.
But why should popcorn take a backseat when it comes to cricket-watching snacks? That’s the latest challenge Chirag Gupta, founder of 4700BC, and his team have taken on. With ready-to-eat popcorn becoming more accessible, the brand is working hard to make it a staple alongside other game-time favorites.
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Enter Navjot Singh Sidhu and a Bold Collaboration with Blinkit
To drive this message home, 4700BC teamed up with Blinkit for an exciting campaign featuring none other than cricketing legend Navjot Singh Sidhu. Known for his high-energy personality and iconic catchphrases, Sidhu is the perfect face to bring this movement to life.
In his signature “fatafat khatakhat” style, Sidhu delivers the message loud and clear—popcorn isn’t just for movies. It belongs at the cricket table too!
From Idea to Execution in Just 9 Days
Pulling off a campaign of this scale in under nine days is no small feat, and Chirag made sure to acknowledge the teams that made it happen.
A special shoutout went to the Blinkit team, including Sulabh Vij and Rahul Prasad, for their seamless collaboration in making the campaign a reality. Meanwhile, 4700BC’s in-house marketing team—Nikunj Verma, Ravisha Sarupria, and Kushagra Tomar—worked tirelessly to execute the idea from concept to launch in record time.
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Changing Snacking Habits, One Popcorn Bag at a Time
This isn’t just about one campaign—it’s part of 4700BC’s long-term vision to build new consumption habits in India. By positioning gourmet popcorn as a versatile, everyday snack, the brand continues to disrupt the industry and challenge traditional choices.
With cricket season in full swing, one thing’s for sure: Popcorn is officially in the game.
