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HomeNewsITC Hotels to Enhance Bespoke Experiences with New Brand, launches Mementoes in...

ITC Hotels to Enhance Bespoke Experiences with New Brand, launches Mementoes in Udaipur

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ITC Hotels, a leading luxury hotel chain in India, recently announced the launch of a new brand, Mementos, which seeks to provide bespoke experiences at unique hotels and resorts that coexist with the environment and community. The first property to be introduced under this brand is Mementos Udaipur, also known as Ekaaya, situated near Nathdwara and Eklingji temple, a popular tourist destination in the state of Rajasthan.

Mementos Udaipur is strategically located, only 40 minutes from Udaipur airport and just 20 km from the city. The resort is spread over an area of approximately 50 acres and offers an exquisite blend of classical elegance with a distinct regional allure. The resort comprises 117 cluster villas, each providing an enchanting view of the panoramic Aravali range, which is the oldest mountain range in India.

Anil Chadha, Divisional Chief Executive at ITC Hotels, said, “The addition of brand Mementos to our luxury hotels segment further strengthens ITC Hotels luxury portfolio. Udaipur is rich in culture and tradition and celebrates poetry, literature, painting, sculpture and theatre. Building on the legacy of ITC Hotels iconic properties in India, Mementos Udaipur is a befitting tribute to the rich heritage, grandeur and vibrant spirit of Rajasthan. We are confident that this world-class property will make a meaningful contribution to the tourism landscape of Rajasthan.”

Vijendra Singh Choudhary, Owner at Mementos by ITC Hotels, Udaipur, said,“On this momentous occasion, we are thrilled to be the first property under ITC Hotel’s “Mementos” brand which stands for luxury the Indian way in Udaipur. With ITC Hotels, expertise in this space, and our strength in delivering this landmark product, Mementos Udaipur, I am very confident that the property will enhance the tourism potential of Udaipur.”

Designed to provide a truly immersive experience, the cluster villas are infused with a distinct regional character that is evident in the resort’s service, cuisine, and rituals. Each villa opens up to a beautiful view of the Aravali range and provides all the ingredients for an invigorating or intimate relaxed getaway. The clusters also come with an exclusive pool and a personal deck for bespoke moments.

Mementos Udaipur is not just an ideal destination for leisure travellers but also for hosting events, with over 1 lakh square feet of collective space for meetings, banquets, and events. The resort’s versatile event spaces offer a range of options, making it a much sought after destination for MICE (Meetings, Incentives, Conferences and Exhibitions) and weddings.

In addition to its stunning location and event spaces, Mementos Udaipur also boasts a range of culinary marvels that symbolize the traditions of the region. The resort’s flagship restaurant, ‘Kebabs & Kurries’, is an award-winning northwest frontier cuisine that has been fine-tuned through years of research by celebrated chefs of ITC Hotels. Mementos Udaipur also houses Royal Vega, which offers a melange of flavors from the luxury vegetarian cuisine of India. Inspired by the city, Udai Pavilion is an all-day dining and a la carte restaurant offering a range of Indian and international cuisines. Aravali Lounge, a boutique tea lounge, provides an unparalleled view of the Aravali hills, while The Rock Bar, the luxury bar, offers a range of exciting cocktails and more.

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