Gurugram based children’s nutrition brand Slurrp Farm has secured Rs 30 crore in an extended Series C round from Scarlet Ventures, marking its first significant fundraise in nearly two years. The investment values the company at an estimated Rs 810 crore post money, reflecting a sharp step up from its last reported valuation of around Rs 510 crore in early 2024.
Regulatory filings with the Registrar of Companies show that Wholsum Food Private Limited, the parent entity of Slurrp Farm, issued 1,04,457 Series C1 preference shares to Scarlet Ventures at Rs 2,872 per share. Post allotment, the investor holds roughly 3.7 percent equity in the company. The capital is earmarked to strengthen long term financial reserves and support the brand’s next phase of expansion in India’s fast growing kids nutrition market.
Founded in 2016, Slurrp Farm has built its portfolio around millet led food formats for children, including porridges, breakfast mixes, pancake and dosa blends, baked snacks and ready to cook meals. The brand has benefited from rising demand for clean label packaged food among young parents, as well as policy level support for millet consumption. Celebrity investor and brand ambassador Anushka Sharma has also helped widen consumer awareness over the past few years.
The company has raised close to $18 million to date from institutional backers such as Fireside Ventures, Raed Capital and the Investment Corporation of Dubai. In January 2024, Slurrp Farm raised Rs 60 crore in a Series C round.
Financially, the business continues to scale at pace. In FY25, operating revenue rose to Rs 95.6 crore from Rs 72.5 crore a year earlier, a growth of over 30 percent. Losses widened to Rs 32.7 crore as the company stepped up spends on distribution, brand building and new product development.
The fresh capital is expected to back deeper retail reach, faster new product launches and a stronger presence across quick commerce and modern trade.
