Fast-growing beverage label Willie’s Remedy+ has secured $15 million in a Series A funding round led by global growth investor Left Lane Capital, with participation from Second Sight Ventures. The capital raise comes less than a year after the brand’s market debut and follows a sharp acceleration in sales and retail distribution.
The functional beverage brand, developed as a partnership between JuneShine Brands and musician Willie Nelson, has crossed 400,000 bottles sold within its first year of operations. The company reports an annualised revenue run rate of $80 million, a pace that places it among the faster-scaling entrants in the better-for-you drinks segment. Industry observers note that the early traction reflects strong demand for non-alcoholic and functional beverage formats, particularly among younger urban consumers.
Willie’s Remedy+ has begun expanding its offline footprint, with a recent rollout at Total Wine & More marking its entry into one of the largest specialty beverage retail chains in the United States. The company plans to deepen its retail presence over the coming quarters by tapping JuneShine Brands’ established wholesaler relationships and three tier distribution network, which spans on-premise and off-premise channels across multiple states.
The fresh funding will be used to widen distribution, support inventory build-up and invest in brand visibility at retail. The company is also expected to allocate capital towards strengthening its supply chain and accelerating market entry into additional regions where JuneShine already has operating scale.
Left Lane Capital said the investment reflects confidence in Willie’s Remedy+ ability to build a national footprint in a crowded beverage market, supported by strong early demand and a differentiated brand partnership. Second Sight Ventures noted that the brand’s early momentum in retail, combined with JuneShine’s route to market, provides a clear pathway to rapid scale.
With distribution widening and capital in hand, Willie’s Remedy+ is now positioning itself to compete more aggressively for shelf space in the fast-growing functional beverage category, where established players and new entrants are both racing to capture consumer attention.
