Mumbai: Fashion quick commerce startup ShopZilo has closed a $15.3 million Series A funding round, roughly Rs 140 crore, as it steps up efforts to build a rapid delivery platform for apparel and accessories in urban India. The round was led by Peak XV Partners, with participation from Info Edge Ventures, Chiratae Ventures, Alteria Capital and Stride Ventures, the company said.
Peak XV Partners accounted for the largest cheque at $8 million, while Info Edge Ventures and Chiratae Ventures invested $2.5 million each. The round also saw backing from a group of prominent angel investors, including Groww founder and CEO Lalit Keshre, CRED founder Kunal Shah, Orginity founder Sachin Oswal, FirstClub founder Ayyappan R, Shadowfax cofounder Abhishek Bansal, Servify founder Sreevathsa Prabhakar and Preeta Sukhtankar, equity partner at Foxtale and Luma Fertility.
Founded in Mumbai, ShopZilo operates in the fast growing fashion quick commerce segment, where brands promise delivery within hours by combining curated assortments with hyperlocal fulfilment. The company plans to use the fresh capital to expand dark store capacity, strengthen last mile delivery partnerships and invest in technology that improves inventory planning and customer experience. A portion of the funds will also be deployed towards brand building to increase recall in competitive metro markets.
ShopZilo currently has a strong footprint in Mumbai and is preparing to deepen coverage across key neighbourhoods in the city. The startup is also lining up launches in additional metros as it looks to capture demand from consumers seeking instant access to trend driven fashion without the wait times associated with traditional e commerce.
With fashion accounting for a large share of discretionary online spending in India, investors see quick commerce as a way to unlock impulse purchases and higher order frequency. ShopZilo’s latest fundraise signals growing confidence in the model as competition intensifies across urban delivery platforms.
