Ajmal Group is stepping up its India play, placing the country at the heart of its next growth phase as the domestic fragrance market shows strong momentum. The Middle East headquartered perfume house plans to open 80 new exclusive brand outlets in India this year, taking its total store count from about 105 to more than 170 by the end of 2026. The company is targeting over 225 exclusive stores by 2027, alongside a sharp expansion in multi brand outlets.
The brand currently sells through around 1,200 multi brand stores across chains such as Shoppers Stop, Pantaloons, Parcos and Westside. This footprint is expected to more than double to over 2,500 outlets by 2026 and reach 3,500 by 2027. Each new Ajmal store, typically spread across 400 square feet, requires an investment of Rs 10 to 15 lakh, translating into a planned capital outlay of roughly Rs 12 to 18 crore this year.
Ajmal is positioning itself in the mid premium perfume segment, with price points largely between Rs 3,000 and Rs 5,000. The company sees this as a wide gap in the Indian market, sitting between mass brands priced under Rs 1,000 and global luxury labels that start above Rs 10,000. India currently contributes about three percent to Ajmal’s global turnover, and the company aims to raise this to at least five percent over the next three years.
E commerce accounts for nearly half of Ajmal’s India sales, though offline retail remains central to brand building in a category driven by trial and experience. The company bottles and packs products locally for the Indian market, which helps deliver an estimated 32 percent cost saving to consumers. Ajmal follows a 30 day maceration process to ensure fragrance consistency, a practice it says improves product quality.
With operations across 60 countries, Ajmal is targeting faster growth from 2027 onwards, led by India and the US.
