Austria based Coffeeshop Company is preparing for a major push into India, with plans to open 100 stores by 2029. The move signals growing international interest in India’s rapidly evolving cafe market, which has expanded well beyond its metro roots and into tier two and tier three cities.
Founded in Vienna, Coffeeshop Company is known for blending European coffeehouse traditions with a modern, casual format. India is set to become its largest market globally, reflecting the scale of the opportunity the brand sees in the country. Rising disposable incomes, a younger population, and changing social habits have all contributed to steady growth in out of home coffee consumption.
The expansion will be carried out in partnership with Franchise India, which will lead local development, franchising, and operations. The initial focus will be on major urban centres, with a gradual rollout into emerging cities where cafe culture is gaining momentum. The brand plans to position itself as a premium yet accessible offering, competing in a space already occupied by both global chains and strong homegrown players.
India’s cafe market has grown significantly over the past decade, driven by demand for social spaces that double up as work and meeting hubs. For international brands, India offers long term volume rather than quick wins. Real estate costs, supply chain consistency, and staffing remain key challenges, making local partnerships critical for success.
For Coffeeshop Company, the India entry represents more than just store count expansion. It is a strategic bet on a market where coffee is no longer just a beverage, but a lifestyle choice. If executed well, the brand could carve out a distinct niche by bringing European cafe sensibilities to an audience that is increasingly open to global formats and new experiences.
