TeinPro has entered India’s fast-expanding health food and functional nutrition market with the launch of its first protein bar, marking the brand’s formal debut in the protein and energy foods segment. The company is backed by actor Randeep Hooda as a core investor, alongside founders Chinmay Barik, Raghav Gupta and Kshitij Shokeen, and is positioning itself at the intersection of fitness, everyday nutrition and lifestyle wellness.
The launch comes at a time when protein consumption in India is gradually moving beyond gym-centric use. TeinPro is targeting urban consumers who are looking for convenient nutrition options that fit into long workdays, recovery routines and daily energy needs rather than high-intensity athletic performance alone. The brand’s strategy reflects a broader shift in consumer behaviour, with growing demand for moderation, balance and long-term health benefits.
The protein bar has been developed with a clean-label approach. It contains no added sugar or preservatives and includes ingredients such as magnesium, zinc, antioxidants and ashwagandha, which are commonly associated with energy support, focus and metabolic health. TeinPro is positioning the product as suitable for multiple occasions, including between meals, post-workout, during extended office hours or as a healthier dessert alternative.
India’s protein bar segment remains relatively nascent compared to global markets but is gaining momentum. Industry estimates value the category at over USD 800 million, with projections suggesting it could cross USD 1.2 billion by the end of the decade. Growth is being driven by rising health awareness, urbanisation and the rapid expansion of e-commerce and quick-commerce channels.
TeinPro is entering a competitive space dominated by brands such as RiteBite Max Protein, Yoga Bar, The Whole Truth, HYP and established packaged food players. While many competitors focus on either performance nutrition or healthy snacking, TeinPro is attempting to differentiate itself through a lifestyle-first narrative that blends functional benefits with daily relevance.
The product is currently available across major online and quick-commerce platforms, including Amazon, Flipkart, BigBasket, Zepto, JioMart and Tata 1mg. The company plans to widen its offline retail presence over time to drive trials and visibility.
As competition intensifies, TeinPro’s ability to build brand recall, scale distribution and expand its product range will be critical to carving out space in India’s crowded but rapidly growing health food market.
