Kay Beauty, the cosmetics brand co-founded by actor Katrina Kaif and Nykaa, is stepping into the premium beauty segment with a limited-edition collaboration alongside Indian couture label Falguni Shane Peacock. The new range, titled Kay Kouture, marks the brand’s first foray into luxury-priced makeup and signals a broader ambition to blend high fashion with everyday beauty.
The collection features matte lipsticks and multifunctional face palettes, with prices starting at ₹1,799, a noticeable shift from Kay Beauty’s core assortment, which is largely positioned below the ₹1,000 mark. In the Indian market, where designer-beauty collaborations remain relatively rare, the launch stands out. Comparable partnerships have largely been limited to global luxury players, such as the Sabyasachi and Estée Lauder collaboration in 2024.
Drawing inspiration from Indian textiles and couture craftsmanship, the range includes 12 lipstick shades that reflect traditional fabrics and finishes. Colours such as Blush Zari, Champagne Brocade and Mulberry Cashmere reference embroidery, metallic threads and rich weaves often seen in bridal and occasion wear. The face palette has been designed for versatility, allowing use across eyes, cheeks and lips, catering to consumers seeking fewer but more adaptable products.
Visually, the collection leans into a strong design narrative. Packaging reflects a 1920s Art Deco influence, combining structured geometry with metallic accents and ornate detailing. Motifs drawn from Falguni Shane Peacock’s design language, including sun-ray patterns from the brand’s logo, appear across lipstick bullets and palettes.
The collaboration is also rooted in consumer insight. According to Nykaa Fashion CEO and Nykaa co-founder Adwaita Nayar, Indian beauty shoppers are increasingly looking beyond basic performance. With access to a customer base exceeding 45 million users, Nykaa’s data indicates rising demand for products that feel expressive, premium and emotionally engaging while remaining practical for daily use.
For Kay Beauty, Kay Kouture represents both a creative and commercial experiment, positioning the brand closer to the luxury end of the spectrum while testing appetite for fashion-led makeup in India’s evolving beauty market.
