India’s premium home coffee market is quietly turning into a marker of lifestyle and status, driven by affluent, globally exposed consumers who want café-quality brews without stepping out. Imported coffee machines priced anywhere between ₹60,000 and ₹1.5 lakh are finding space in urban kitchens and living rooms, as demand for artisanal brewing equipment gathers pace.
Industry estimates suggest around 20,000 high-end coffee machines are sold in India each year, including officially imported units. The actual number is likely higher, as many buyers source machines directly from Europe or the US during overseas travel or via cross-border e-commerce platforms. Brands such as SMEG, De’Longhi, Versuni and La Carimali are increasingly viewed not just as appliances, but as design-led centrepieces.
The broader coffee machine market in India is valued at roughly ₹250–300 crore and is growing at over 15 percent annually. Total unit sales across all price segments touched an estimated 4.2 to 4.5 lakh machines last year, more than double the volumes seen in 2019. While models priced under ₹15,000 still account for the bulk of sales, premium machines are emerging as the fastest-growing slice.
Industry executives attribute this shift to India’s expanding café culture and rising exposure to global coffee formats. Ravi Saxena, founder of Wonderchef Home Appliances, says neighbourhood cafés have trained consumers to appreciate texture, temperature and flavour, translating into higher expectations at home. Wonderchef now sells premium automatic machines priced between ₹60,000 and ₹90,000, a category that barely existed six years ago.
Retailers echo the trend. Vijay Sales reports monthly sales of 400 to 500 coffee machines, noting that premium models are gaining traction alongside entry-level options. Versuni India, which markets Philips coffee machines, has seen strong response to its pilot range priced up to ₹80,000 and is exploring local manufacturing as volumes scale.
For buyers, the appeal goes beyond caffeine. From sourcing exotic beans to recreating European café rituals, the premium coffee machine has become a statement of taste, travel and aspiration in India’s evolving urban homes.
