Pagariya Food Products Pvt. Ltd. has expanded its breakfast cereal portfolio with the launch of two new muesli variants under its Kwality brand, introducing what it claims are category-first products in the Indian market. The company has rolled out Kwality Cranberry Muesli and Kwality Jaggery Muesli, aimed at consumers seeking functional nutrition with clean-label ingredients.
The launch comes as Indian households show growing interest in healthier breakfast options that balance taste, convenience and ingredient transparency. According to industry estimates, the health-focused breakfast cereal segment has been expanding steadily, driven by urban consumers and rising awareness around sugar reduction and whole grains.
Kwality Cranberry Muesli marks the brand’s entry into superfruit-led cereals. The product combines cranberries with a mix of fruits, nuts and seeds, supported by a base of millets, brown rice and oats. To strengthen its positioning, Pagariya Food Products has entered into a collaboration with the US Cranberry Association to promote awareness around cranberry-based nutrition in India. Cranberries are widely associated with antioxidant properties and are increasingly finding acceptance in global health food formulations.
The second launch, Kwality Jaggery Muesli, is targeted at consumers looking to cut down on refined sugar. Instead of added sugar, the product is naturally sweetened with jaggery and blended with multigrains, seeds and fruits. Jaggery continues to see renewed interest as a traditional sweetener linked to digestion and immunity, especially among health-conscious buyers.
Company leadership said the new products reflect a broader shift in consumer preferences. Dheeraj Jain, Director at Pagariya Food Products, noted that shoppers are increasingly seeking ingredients with clear functional benefits and traceable sourcing, pushing brands to innovate beyond conventional cereal formats.
The new muesli variants will be distributed across modern trade stores, quick commerce platforms and major e-commerce marketplaces across India. Pagariya Food Products currently has a presence in more than 25 Indian states and exports to over 42 international markets, including the US, Middle East and Southeast Asia.
With these additions, Kwality is strengthening its position in the wellness breakfast segment, blending global ingredients with familiar Indian elements to cater to evolving dietary habits.
