USK Capital, the family office of banker and investor Uday Kotak, has made its first overseas acquisition with the purchase of a controlling stake in US-based healthy snacking company Go Raw, marking a notable step in its global investment strategy.
The transaction was executed through one of USK Capital’s operating entities under the overseas direct investment route. While the firm did not disclose the financial terms, the deal involved the acquisition of a majority interest in Freeland Foods LLC, the parent company of the Go Raw brand. Existing shareholders, including middle-market private equity firm Juggernaut Capital Partners and other early-stage investors, exited their holdings as part of the transaction.
Founded in the United States, Go Raw has built a strong presence in the natural and health-focused food segment, with products centred on sprouted and minimally processed ingredients. The brand has steadily expanded its retail footprint across major grocery and specialty food chains, benefiting from rising consumer demand for clean-label and plant-based snacks.
USK Capital said the investment aligns with broader global shifts toward healthier eating habits, particularly in mature markets such as the US where wellness-led food categories continue to outpace conventional packaged foods. According to industry data, the US health snacks market has been growing at a high single-digit rate, driven by changing dietary preferences, increased awareness around nutrition, and greater shelf space for better-for-you brands.
Commenting on the acquisition, Venkat Subramanian, Chief Investment Officer at USK Capital, said the family office sees long-term potential in brands that combine strong consumer trust with scalable distribution. He noted that Go Raw’s consistent growth trajectory and expanding retail reach made it an attractive entry point into the global food and wellness space.
The acquisition signals a shift for USK Capital, which has largely focused on domestic investments until now. By stepping into the US consumer market, the family office joins a growing number of Indian investors looking beyond home markets to tap into established global consumption trends.
Going forward, USK Capital is expected to work closely with Go Raw’s management to support the brand’s next phase of growth, including product innovation, supply chain strengthening, and deeper market penetration in North America.
