Bisk Farm has signed actor Shraddha Kapoor as its new brand ambassador, marking an important moment for the homegrown biscuit brand as it crosses more than two decades in the market. The association comes alongside the launch of a fresh nationwide campaign that will run across television, digital platforms, print and social media.
Known for its strong presence in eastern India and steady expansion across the country, Bisk Farm has built its reputation on affordable pricing and a wide range of everyday biscuits and baked products. By bringing Shraddha Kapoor on board, the company is clearly aiming to strengthen its connect with younger consumers while also reinforcing its family friendly image.
Shraddha Kapoor’s popularity cuts across age groups, helped by her relatable on screen persona and a strong following on social media. Her association with the brand is expected to add warmth and familiarity to Bisk Farm’s communication, especially in a category where trust and nostalgia often drive buying decisions. The new campaign reportedly focuses on simple everyday moments, positioning Bisk Farm as a part of daily life rather than just an occasional treat.
For Bisk Farm, this move signals a more aggressive push into brand building at a national level. While the company has enjoyed strong regional loyalty, celebrity endorsement at this scale indicates ambition to compete more directly with larger national players in the biscuit segment.
The timing also aligns well with changing consumption patterns, as packaged food brands increasingly rely on emotional storytelling and recognizable faces to stand out in a crowded market. With Shraddha Kapoor as the face of the brand, Bisk Farm appears ready to refresh its image while staying rooted in the values that helped it grow over the past twenty years.
The coming months will show how this partnership translates into consumer recall and market share, but the intent is clear. Bisk Farm wants to be seen, remembered and chosen across Indian households.
