Actor and fitness icon Tiger Shroff has been announced as the new brand ambassador for One Science Nutrition, marking a strategic move for the sports nutrition company as it sharpens its focus on credibility and performance led storytelling. The partnership aims to push conversations around verified nutrition, informed supplement usage, and disciplined active lifestyles.
One Science Nutrition, often known as OSN, has built its portfolio around protein supplements, amino blends, and recovery focused products targeted at serious fitness enthusiasts. With the Indian sports nutrition market growing steadily, driven by gym culture, amateur athletes, and lifestyle focused consumers, the brand is looking to strengthen trust in a category that often suffers from misinformation and exaggerated claims.
Tiger Shroff’s association fits naturally with OSN’s positioning. Known for his intense training routines, martial arts background, and consistently lean physique, Shroff has cultivated a strong following among young consumers who view fitness as a daily discipline rather than a trend. According to the company, the collaboration will highlight the importance of choosing supplements backed by research and quality standards, instead of quick fixes.
The actor will feature across digital campaigns, product launches, and consumer outreach initiatives. OSN plans to use his influence to simplify nutrition conversations and encourage users to understand what goes into their supplements, from sourcing to formulation.
For Tiger Shroff, the partnership adds to his growing presence in the fitness and wellness ecosystem. While celebrities have long endorsed nutrition brands, audiences today look for alignment that feels earned. Shroff’s credibility comes from years of visible training and consistency, not just marketing appeal.
As competition heats up in India’s sports nutrition space, One Science Nutrition is betting that authenticity and education will set it apart. With a fitness first ambassador on board, the brand is positioning itself to connect more deeply with consumers who take their training and recovery seriously.
