Zomato has entered into a strategic partnership with Amazon Pay to deepen customer engagement by offering assured rewards on every food order placed through the platform. The collaboration allows users to earn Zomato Money on transactions made using Amazon Pay Balance, adding a fresh incentive layer to everyday food ordering.
Under the arrangement, customers paying via Amazon Pay Balance will receive 3 percent Zomato Money on orders placed from Monday to Friday, while weekend orders on Saturdays and Sundays will earn a higher 5 percent reward. The earned Zomato Money can be used across the platform, strengthening repeat usage and loyalty.
The partnership reflects Zomato’s broader push to build a payments and rewards ecosystem that goes beyond delivery convenience. Rahul Gupta, Vice President of Product at Zomato, said the company is focused on making food ordering more valuable for users by integrating trusted payment partners. He added that collaborations such as this align with Zomato’s long-term goal of expanding access to quality food while improving the overall user experience.
Amazon Pay sees the tie-up as a way to increase the utility of its balance offering in daily consumption categories. Vikas Bansal, CEO of Amazon Pay India, said the integration enables customers to use their Amazon Pay Balance for food orders while receiving instant cashback benefits, reinforcing the platform’s focus on simple and rewarding digital payments.
Linking Amazon Pay with Zomato has been designed as a seamless process. Users can connect their Amazon Pay Balance by visiting the payment settings through the app’s side menu or by selecting the linking option during checkout. Once linked, the applicable offer can be chosen from the offer section before completing the payment.
The move comes at a time when food delivery platforms are increasingly leaning on partnerships and loyalty-driven features to retain users in a competitive market. For both Zomato and Amazon Pay, the alliance strengthens their presence in high-frequency transactions while offering tangible value to millions of urban consumers who order food online regularly.
