Premium cookware brand Cumin Co is charting an aggressive growth path, aiming to scale to ₹100 crore in annual recurring revenue by FY26, backed by a strong direct to consumer strategy and a focused push on enamel based innovation. The company, which recently raised $1.5 million in funding, is prioritising manufacturing expansion, research driven product development and brand education as it looks to build long term leadership in the premium cookware segment.
Founded by Niharika Joshi and Udit L., Cumin Co has positioned itself at the intersection of performance, safety and durability. The fresh capital is being channelled into strengthening production capabilities and improving supply chain resilience, alongside deeper investments in material science and research. The founders say this approach allows the brand to scale steadily without compromising on product integrity.
At present, Cumin Co’s own website remains its primary growth engine, contributing significantly to both revenue and customer engagement. The company is also expanding selectively across online marketplaces to improve reach, while exploring curated offline partnerships to increase accessibility. Physical retail, including experiential formats, is under evaluation as cookware remains a touch and feel category where in store interaction can influence purchase decisions.
Beyond near term revenue goals, the company is working towards establishing category leadership by FY30. Marketing spends remain disciplined, with influencer collaborations accounting for a small share of the overall budget. Instead, the focus is on targeted partnerships with creators who drive genuine purchase consideration.
Technology and consumer data play a central role in shaping decisions across product design, pricing and inventory planning. Insights from customer behaviour inform everything from ergonomics and material choices to aesthetics and cooking use cases.
Cumin Co sees significant headroom for growth in enamel cookware, a category still limited by low awareness rather than lack of demand. The brand believes education around safety, longevity and value will be key to wider adoption.
Sustainability, according to the founders, is embedded in the product philosophy. By designing long lasting cookware made from safe materials, the company aims to reduce waste and encourage mindful consumption as it scales its presence in India’s premium kitchenware market.
