Sanook Kitchen, the popular Thai restaurant chain with a strong international presence, has entered the Indian market with the opening of its first outlet at Reach 3 Roads in Gurugram’s Sector 70. The launch marks the beginning of the brand’s India expansion strategy, aimed at introducing an affordable, everyday Thai dining experience to a wider consumer base.
The new restaurant brings Sanook Kitchen’s full menu to Indian diners, featuring the dishes that have driven the brand’s success in other markets. The offerings include classic Thai curries, wok-fried noodle preparations, rice bowls, appetisers and beverages. The company said the kitchen team follows traditional cooking techniques and fresh-ingredient sourcing practices to retain authenticity while ensuring the pricing remains accessible for regular, repeat dining.
Rohan Kichlu, Chief Executive Officer for New Business Ventures at Sanook Kitchen, said the debut store represents an important step in the chain’s growth plans. He noted that Reach 3 Roads, with its established footfall and mixed residential catchment, provided a natural starting point for the brand’s India journey. According to Kichlu, the company sees strong long-term potential in India’s casual dining segment, especially for global cuisines that appeal to young and urban consumers.
The management at Reach Group views the addition of Sanook Kitchen as strengthening the high-street centre’s overall food and beverage lineup. Ishwin Singh Hora, Director at Reach Group, said the arrival of the restaurant supports the destination’s goal of catering to the everyday needs of the surrounding neighbourhoods while widening the choice of international dining options.
With its first location now operational, Sanook Kitchen adds to the growing roster of global food brands looking to build a presence in North India’s premium high-street clusters. Reach 3 Roads continues to expand its role as a community-centric hub with a mix of restaurants, cafés and retail formats designed for residents in and around Sector 70.
