Go Colors has entered the year-end fashion season with a high-visibility campaign fronted by creator and actor Prajakta Koli, better known to millions online as MostlySane. The collaboration has resulted in a new capsule collection that positions the Chennai-headquartered apparel brand more firmly in the youth segment at a time when street-inspired silhouettes and relaxed fits continue to dominate women’s fashion in India.
The MostlySane Collection features five bottomwear styles that reflect current demand among younger shoppers. The lineup includes denim skirts, denim cargos, cargo pants, parachute pants and cargo sweatpants, each designed with utility elements and soft, easy-movement fabrics. For Go Colors, which built its early success around leggings and everyday essentials, the new range signals a broader push into trend-driven fashion that still remains accessible in terms of price and wearability.
Industry trackers note that women’s bottomwear has been expanding steadily, particularly among consumers between 16 and 30, who are spending more on mix-and-match separates and outfit-friendly basics. With more than 600 stores across India and a growing online presence, Go Colors has been attempting to capture this demand by widening its portfolio beyond core categories.
Speaking about the collaboration, founder and chief executive Gautam Saraogi said the partnership with Koli reflects the brand’s effort to stay closely aligned with what young women choose to wear today. He added that shoppers are increasingly looking for clothes that feel expressive yet uncomplicated, and the new collection was developed to mirror that shift.
By spotlighting Koli, who commands one of India’s most engaged digital communities, Go Colors is betting on cultural relevance and broad reach to strengthen its position in the competitive women’s apparel market. The launch marks another step in the company’s long-term attempt to evolve from a staplewear label into a full-spectrum fashion brand for modern Indian women.
