Alec’s Ice Cream, the California-based brand known for its A2 dairy and regenerative ingredient sourcing, has raised $11 million in a Series A funding round, marking a major step in the rapidly expanding A2 dairy category.
The round was led by Imaginary Ventures, a consumer-focused investment firm whose portfolio includes buzzy brands like Glossier, Cann, BÉIS, and Cerebelly. Several existing and new investors also participated, underscoring growing investor confidence in sustainable and clean-label dairy alternatives.
Founded in 2020 by Alec Jaffe, the company has carved a niche in the premium dessert market by using A2 dairy — milk containing only the A2 beta-casein protein, which is believed to be easier to digest than conventional milk. The brand also emphasizes regenerative farming practices, sourcing from farms committed to restoring soil health and reducing environmental impact.
Alec’s Ice Cream is currently available at major U.S. retailers including Whole Foods Market, Target, Sprouts Farmers Market, and Wegmans, with a growing presence in independent natural food stores nationwide. The company said the fresh funding will help expand production capacity, strengthen retail distribution, and accelerate product innovation across new flavors and formats.
Founder and CEO Alec Jaffe said the funding validates consumer demand for cleaner, more sustainable ice cream options. “We started Alec’s Ice Cream to prove that indulgence and sustainability can coexist,” he noted, adding that the company’s growth reflects a shift toward transparency in dairy sourcing.
The A2 dairy segment has witnessed a sharp rise in demand, with consumers increasingly seeking dairy that is both natural and easier to digest. Alec’s Ice Cream’s expansion comes at a time when the category is gaining mainstream traction, positioning the brand as one of the frontrunners shaping the future of responsible indulgence in the U.S. ice cream market.
