Goa-based Rhea Distilleries has taken a major step toward sustainability by introducing Fidalgo Premium Cashew Feni in India’s first fully recyclable paper bottle. The initiative, in collaboration with UK-based sustainable packaging company Frugalpac, marks a milestone for the Indian beverage industry as it begins transitioning away from conventional glass packaging.
Announced during UK Prime Minister Sir Keir Starmer’s trade visit to India on October 9, the launch highlights deepening UK-India cooperation in green innovation and manufacturing. The bottle, made from 94 percent recycled paperboard with a food-grade liner, weighs about one-fifth of a typical glass bottle and has a carbon footprint nearly six times lower. The design allows both components—the paper shell and liner—to be easily separated and recycled through existing waste systems.
Rhea Distilleries Director Regan Henriques said the shift is about blending heritage with sustainability. “Feni represents Goa’s cultural identity. With this initiative, we’re making it relevant to today’s eco-conscious consumer. We’re proud to be the first Indian alcohol brand to use paper packaging,” he said.
Initially, Fidalgo Feni in the Frugal Bottle will be available in select Goan markets, with plans to expand distribution across India in 2026. The move is expected to encourage wider adoption of eco-friendly packaging within the country’s fast-growing spirits and beverage sector.
The project is supported by a three-way partnership between Frugalpac, ITC’s Packaging and Printing Business, and Rhea Distilleries. Malcolm Waugh, CEO of Frugalpac, described the launch as a “pivotal moment” for India’s packaging industry, while ITC’s Packaging and Printing CEO Cherian Kenneth Thomas emphasized the collaboration’s potential to drive scalable green manufacturing.
British Trade Commissioner for South Asia Harjinder Kang called the initiative a reflection of the growing synergy between UK and Indian businesses in driving sustainability-led growth.
