Premium liquor company Puranique Spirits has officially forayed into the Indian market with the introduction of two flagship products — Puranique Vodka and Puranique VSOP Cognac. The launch marks the company’s first major step into one of the world’s fastest-growing markets for premium spirits.
According to the company, Puranique Vodka is nine-times distilled to achieve a smooth finish, while the VSOP Cognac is positioned to appeal to India’s growing base of discerning consumers seeking international-quality blends. The entry aligns with India’s rising appetite for premium and craft spirits, which industry estimates suggest could expand by over 12 percent annually through the next five years.
Anoop Mohan, promoter and CEO of Puranique Spirits India, said the launch is timed with India’s evolving role in the global alcohol market. “Consumers here are increasingly seeking experiences that go beyond a drink in a glass. Our portfolio bridges traditional French and Scottish craftsmanship with India’s demand for refined, authentic products,” he noted. Mohan added that the company intends to introduce additional categories, including gin, rum, and artisan craft spirits, to capture broader consumer demand.
To strengthen its brand identity, Puranique has appointed veteran actor and filmmaker Mahesh Manjrekar as its first brand ambassador. The company believes his presence will help connect with Indian audiences while underlining its positioning as a lifestyle-driven brand.
The expansion of Puranique into India comes at a time when several global spirits makers are investing in the country, reflecting a larger trend of international brands viewing India as a critical growth market.
