Actor and entrepreneur Karan Tacker has entered the beverage space with the launch of GOONDA, a new consumer lifestyle brand offering India’s first domestically grown agave spirit and a bold lineup of energy drinks.
The brand kicks off with two products: El Goonda, a 100% Indian-grown agave spirit available in Silver, Reposado, and flavoured variants, and Goonda Energy, a functional drink tailored for nightlife and hustle culture. The initial launch was piloted across Maharashtra and Goa, and the company is now rolling out in major metros with retail and bar presence expected in Delhi NCR, Mumbai, Pune, Bengaluru and Hyderabad by December 2025.
GOONDA’s founding team blends diverse industry expertise. The core team includes Amol Sethi (sales and distribution), Ashish Jasuja (beverage production), Prasad Iyer (branding), Bhushan Khandelwal (finance), Harshil Vithlani (global trade) and Tacker, who also heads marketing and PR.
With its agave spirit, GOONDA is bypassing Mexican imports to focus on Indian-grown agave, harvested and distilled entirely in India. The product is offered in a unique 180ml flask format, designed for convenience and retailing at accessible price points. Flavours such as Café (coffee), Picante (spicy), and Strawberry have been crafted to appeal to a younger demographic seeking variety.
Goonda Energy includes the classic original, sugar-free bubblegum, and a cola flavour. The company plans to expand its reach to four additional Indian states by the end of this financial year and take the brand global in 2026, targeting Indian diaspora-heavy markets.
“GOONDA is not just a drink. It’s an Indian answer to global beverage culture,” said Tacker. “We wanted to create something disruptive, affordable and proudly rooted in India.”
Retail rollout begins August 2025, starting with premium stores and select nightlife venues.
