In a bold and quirky marketing move, Zepto has once again proven that creativity knows no bounds. This time, the 10-minute delivery giant turned a humble coconut into prime advertising real estate. The viral campaign featured a purple sticker on a coconut that read, “Sunscreen lagana abhi baaki hai mere dost” — a clever reminder to stay sun-safe, backed by a partnership with Dr. Sheth’s skincare brand.
What makes this collaboration especially fun is its seasonal genius. Coconuts are already a go-to summer essential for hydration, and sunscreen is a no-brainer for UV protection. Combining the two not only makes contextual sense but delivers the message right where the consumer least expects it — in their grocery basket.
The sticker also displayed a visual of Dr. Sheth’s Ceramide & Vitamin C sunscreen, highlighting key benefits like SPF 50+, hydration, and skin barrier support. All of this was wrapped up in a humorous, catchy one-liner that adds relatability and shareability — a marketing dream.
This kind of ambient advertising isn’t just eye-catching; it’s disruptive in the best way possible. With online buzz growing and Instagram users calling it “Ad of the Day,” Zepto has once again blurred the lines between everyday utility and unexpected branding brilliance.
In an age where attention spans are short and digital clutter is high, this coconut ad stands out for being refreshingly innovative — pun intended. It’s cheeky, it’s relevant, and most importantly, it works
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With campaigns like this, Zepto is carving out a reputation not just as a delivery app, but as a serious player in smart, contextual marketing.
