Tic Tac, the iconic mint brand under the confectionery giant Ferrero Group, has launched a new digital campaign called Refresh Your Vibe. And guess who’s riding shotgun? None other than India’s viral music sensation Yashraj Mukhate.
If you’ve ever caught yourself humming “Rasode Mein Kaun Tha,” you know the vibe. Mukhate is a hit machine known for turning dialogues into viral anthems. The Aurangabad-based YouTube star has a knack for beat-making that sticks. Now, Tic Tac’s fresh identity joins forces with that same sticky energy.
The pulse of the campaign is a jingle. “Kyunki Meri Tic Tac Life Hai” is a catchy, custom track crafted by Mukhate. All you need to do is finish it with singing, dancing, and lip-sync. Record your take on the jingle and upload it to the official Refresh Your Vibe microsite.
Entries open 11th July through 26th July 2025. The entry that best matches Mukhate’s beat and vibe lands a feature alongside him in the official music video, premiering on 22nd August 2025. No heavy filters needed, just authenticity or maybe a Tic Tac in hand. Every day from launch, participants stand a chance to win concert vouchers. Keeping the vibe high till the grand winner’s reveal on 30th July.
Tic Tac, introduced back in 1969, is a mint with a flip-top box with a clicky sound that has created a culture. The tiny mints, the compact packs, the low-cal freshness, it is all part of a refreshing legacy. With the Refresh Your Vibe campaign, Tic Tac dials it up for Gen Z. Yashraj Mukhate’s internet-breaking charm perfectly matches the campaign’s pulse. This collaboration doesn’t feel forced; it flows. The audience is being invited to co-create, which in today’s world is everything.
