Moonshot has once again hit a big shot in the ad industry and this time, they did it for Shark Tank India Season 5. Shark Tank India is back and this time, it’s not just about funding dreams, it’s mocking the myths that hold them back. The registration campaign just dropped, and it’s witty, irreverent, and bitingly self-aware. The ad doesn’t peddle ambition, it pokes at burnout.
With a satirical punch, the ad opens on a mockumentary-style confession booth. A bunch of fictional CEOs are seen lamenting their tragic but funny losses. One had to carry his golf clubs. Another was forced to show up at the office. All because employees left to chase their dreams.
“What’s your pain?” That’s the question they ask. Not to the dreamers, but to the ones left chasing. It is a humorous advertisement that is painfully correct. It is a bitter swipe at the hustle conspiracy. Yes, that 70-hour workweek statement. The campaign flips that narrative on its head, suggesting cleverly that great businesses aren’t built on blood and burnout, they’re built on bold ideas. For the dreamers Shark Tank India is back, evolving and with the changed tone. Season 5 will stream on Sony LIV and air on Sony Entertainment Television. Since 2021, the tank has seen 741 pitches, over ₹293 Cr in funding, and 351 deals. It’s become India’s business theatre. However, this marketing effort demonstrates that next-gen entrepreneurs are not falling in love with sacrifice, they are mocking it.
The creative force behind this campaign is Moonshot, the agency founded by Tanmay Bhatt and Devaiah Bopanna in 2023. If the names sound familiar, you probably remember them from their AIB days. Now they are turning India’s ad world on its head. Moonshot is no stranger to witty, layered campaigns. Remember Swiggy Instamart’s ‘Juhi Chawla’ and ‘Groom’ ad or CRED’s “Great for the Good” featuring Rahul Dravid, SS Rajamouli, and David Warner. They use a pattern in these campaigns which has memes, sarcasm, and a punch of social commentary. Whether it’s toxic work culture, overpriced eyewear, or celebrity overexposure, Moonshot knows how to blend humor with a cause. See that 70-hour reference. It’s an indirect taunt.
Marketers don’t see this ad as a registration nudge, they see it as a masterclass in creative marketing. A reminder that ads don’t have to screame, but just to hit the right nerve.
