Realme just added some serious star power to its roster—Vicky Kaushal has officially joined the brand as its new face, and fans are here for it. The actor, known for his versatile performances and sharp screen presence, will now be front and center in Realme’s upcoming campaigns.
The timing feels right. Realme, which has built a strong following among young smartphone users in India, seems to be aiming for something more than just specs and prices—it’s chasing personality. And Vicky, who’s earned both critical acclaim and mainstream love through films like Masaan, Uri, and Zara Hatke Zara Bachke, brings just the right mix of ambition, relatability, and cool.
To kick things off, Kaushal is headlining the promotion for Realme’s newest launch, a device that’s expected to lean heavily into AI-driven performance and sleek design. If the teaser visuals are anything to go by, this campaign is going to be a visual treat, packed with high energy and urban flair.
Realme’s team says the collaboration isn’t just about a celebrity endorsement. “Vicky’s journey mirrors what we stand for—pushing boundaries, owning your identity, and constantly leveling up,” said a senior marketing exec from the company.
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This partnership also signals Realme’s intent to grow beyond its ‘budget smartphone’ image and build a lifestyle brand that speaks to the country’s fast-evolving tech-savvy generation.
In a market overflowing with celebrity endorsements, this one already feels like a tighter fit than most. Vicky’s got the spark, Realme’s got the platform—and together, they might just be on to something big.
