Bottega Veneta has welcomed rising Italian tennis sensation Lorenzo Musetti as its latest brand ambassador.
Currently ranked No. 6 in the ATP singles rankings, the 23-year-old has firmly established himself as one of tennis’s brightest stars. Musetti’s standout performances include reaching the semifinals at both the 2024 Wimbledon Championships and this year’s French Open. Heading into Wimbledon 2025 as the seventh seed, expectations around him are sky-high.
Musetti has also made a mark representing Italy on the global stage. He took home a bronze medal in singles at the 2024 Paris Olympics and helped power Italy to back-to-back Davis Cup victories in 2023 and 2024.
Born in Carrara, Tuscany, in 2002, Musetti burst onto the scene with a win at the 2019 Australian Open junior tournament and a runner-up finish at the US Open juniors the same year. Since then, his graceful playstyle and sharp instincts have drawn attention on the ATP circuit.
His partnership with Bottega Veneta follows his recent appearance in the brand’s “Craft is our Language” campaign—an homage to the house’s legacy of handcraft and the iconic Intrecciato weave. In the campaign, Musetti explored the physicality and emotion behind the gestures that shape both tennis and Italian identity.
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The collaboration adds to Musetti’s growing list of endorsements and marks a bold step for Bottega Veneta as it continues to blend culture, sport, and craftsmanship.
