Burger King is all set to solve a clever case of food and cinema. The fast food giant has partnered with ZEE5 to launch the premiere of Detective Sherdil, featuring Diljit Dosanjh. The plan is to bring together comedy, surprise, and a killer combination on screen and plate. The film will be available on ZEE5 on June 20, 2025. The association appears a masterstroke to merge food and entertainment.
It is a comedy-thriller where Diljit is a goofy, lovable detective who unravels mysteries in strange ways and at bizarre moments. Ravi Chhabria’s directorial also includes stars like Boman Irani, Diana Penty, Chunky Panday, and Banita Sandhu.
As a special launch offer, Burger King introduced a limited run of ‘Detective Sherdil Combo’ for just ₹299. The combo, just like the movie’s hero, is carefree, bold, and cannot be missed. It comes with a Veg or Chicken Whopper Jr. with Cheese, Saucy Fries, and a Chocolate Thick Shake. The offer is available at outlets across India, but only for a short while.
But that’s not all. Burger King is taking the fun online too. It’s launching a Gen Z-friendly social media campaign with meme challenges. Fans can create their content using hilarious stills from the movie. The best entries will win prizes. Simple. Quick. Shareable.
This isn’t just another tie-up. It’s a strategic cross-over between fast food and film buzz. A fusion of flavor and fandom. Burger King has often leaned on creative campaigns and this one’s no different. While the promotion might be temporary, Diljit’s fanbase and the film’s hype could give both brands a good short-term boost. Will this crossover move the needle? Too early to say. But for now, it’s Whopper and whodunnit collab and the audience is hungry.
