Coca-Cola India is all set to turn up the fizz in Rath Yatra 2025. The company seeks to introduce fresh excitement in the festivities with expanded accessibility, elevated brand experience, and more affluent cultural nuance.
This mass event is attended by millions of devotees and Coca-Cola is all ready to make its presence felt. The beverage company was successful in diving itself right into the center of the mass event in the Maha Kumbh in the first half of the year.
During the event special Rath Yatra-themed Kinley packaging will be launched, featuring iconic visuals celebrating Odisha’s rich traditions. The new look aims to reflect both regional pride and festive spirit. Affordable packs will also be rolled out, ensuring on-ground accessibility to a wider crowd.
The brand is stepping in to support vendors, small retailers, and micro-entrepreneurs during the event. Hydration carts will line the route, offering cool sips to pilgrims and creating economic opportunities in the process. There will be out-of-home (OOH) displays, walls, and tactical signages at places of high traffic during the festival journey.
On the sidelines, Coca-Cola India is also focusing on sustainability. The brand has introduced its “Used PET Bottle-Free Rath Yatra 2025 Initiative” in a campaign being led by Anandana (Coca-Cola India Foundation) and Hindustan Coca-Cola Beverages (HCCB) in collaboration with Puri Municipality, District Administration, ODMP, and Y4D Foundation.
The goal is to inspire minimal plastic waste. Through beach clean-ups, plog runs, and mass awareness drives under the Maidan Saaf Abhiyaan, the city aims to stay as clean as the celebrations are vibrant.
