Bollywood star Saif Ali Khan is now lending his charm to the world of fine fragrances. He’s been signed on as the brand ambassador for Ajmal Perfumes, a homegrown name with deep roots in Indian perfumery.
Khan will front a nationwide campaign that spans across everything from billboards and magazine ads to digital platforms and in-store displays. The move marks Ajmal’s latest push to position Indian-crafted scents on par with global luxury brands, while also making them more widely available.
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Abdulla Ajmal, the CEO of Ajmal Perfumes, shared why Khan made sense for the brand. “There’s something timeless about Saif—he carries himself with quiet elegance, and that fits perfectly with what Ajmal stands for. We’re not just selling perfume; we’re offering stories, memories, and a legacy. Saif understands that.”
Saif, for his part, isn’t just doing this for the cameras. “I’ve actually used Ajmal perfumes for years,” he said. “They make fragrances that don’t scream for attention but still leave an impression. That kind of subtlety is rare.”
With over 74 years in the business, Ajmal Perfumes is far from a niche player. The brand is present in more than 60 countries, operates 350+ retail stores, and is a familiar name in duty-free zones across international airports. It’s now ramping up efforts in e-commerce and forging partnerships beyond Indian borders.
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By bringing Saif Ali Khan into the fold, Ajmal isn’t just signing a celebrity—it’s making a statement: Indian luxury, especially in perfumery, is ready to compete with the best in the world.
