Six months after stepping out of India, Amul‘s ‘Taste of India’ is coming to the US. Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells products under the Amul brand, has teamed up with US retailer Costco to provide Amul fresh milk to the Indian community and American consumers.
Amul gallon packs are now available at Costco Wholesale
On Tuesday, Amul Gold entered the US mainstream retail market with gallon packs (3.78 litres) now available at Costco Wholesale, ET reported. Jayen Mehta, managing director of GCMMF, said, “It is a proud moment for us as we have entered mainstream retail in the US.”
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Notably, Costco also sells its own Kirkland Signature milk. Mehta added, “Our unique 6% fat formulation of Amul Gold has attracted not just the Indian diaspora but also American consumers. After we launched Amul fresh milk in May, it was widely accepted. It was so far available at all prominent supermarket chains and grocery stores that serve the Indian diaspora. With Costco being one of the largest retail chains, we have strategically launched Amul products to make them widely available across the US market.”
Meanwhile, Amul began supplying Amul Gold packs to Costco stores on the east coast. Soon, it will be available in all 750 Costco stores. India’s largest milk cooperative will also launch other dairy products like curd, buttermilk, and fresh cream in the US to meet the growing demand from the Indian community.
Amul first ventures into US via MMPA in 2023
In the previous year, Amul entered the US market by collaborating with Michigan Milk Producers Association (MMPA), America’s tenth-largest dairy cooperative. This marked Amul’s first venture outside India. The partnership between Amul and the 108-year-old MMPA continues the brand’s bonds with Michigan.
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Interestingly, Dr. Verghese Kurien, known as India’s Milkman and founder chairman of GCMMF, was an alumnus of Michigan State University. He led the country’s White Revolution. Through its partnership with MMPA, Amul launched its popular fresh milk in the US with the same brand and composition as in India.
Founded in 1916, MMPA is a dairy farmer-owned cooperative serving Michigan, Ohio, Indiana, and Wisconsin. Amul uses MMPA’s advanced technology for fresh milk products in the US. It has four processing facilities: a cheese plant in Indiana, a dairy products plant in Ohio, and two dairy ingredient setups in Michigan.
