La Pink, India’s first beauty brand with 100% microplastic-free products, has named actress Parineeti Chopra as its first brand ambassador. Famous for its natural and innovative products, this partnership is a big step for La Pink in setting new clean beauty standards and boosting confidence among women nationwide.
La Pink now offers sixty 100% microplastic-free product
Since launching in 2023 with 17 products, La Pink has grown to offer over 60 items, all created with customer feedback in mind. The brand’s focus on customers aims to change the beauty industry by providing products that match the needs and values of Indian consumers.
Continue Exploring: Nykaa issues 3.08 Lakh equity shares to employees under ESOP scheme
According to Indian Retailer.com, Nitin Jain, Founder and Director, La Pink released a statement regarding the announcement, saying, “Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. Nitin further said, “ We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients.”
Famous for her Bollywood career, as an entrepreneur, philanthropist, and social advocate, Parineeti Chopra represents the values of La Pink. Her involvement supports La Pink’s mission to change the Indian beauty industry by promoting conscious beauty choices and a healthier future for consumers and the planet.
Actor Parineeti Chopra happy to align with Brand concept
Furthermore, Parineeti Chopra, Brand Ambassador, La Pink explained, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention. While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission.”
Continue Explore: Beauty e-commerce unicorn Purplle completes Series F round, raising INR 1,500 Cr
“Indian consumers deserve to know about these ingredients and make informed choices. La Pink’s products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be—unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet,” she added.
Moving ahead, La Pink’s partnership with Parineeti Chopra starts a new chapter in promoting clean, sustainable beauty. The brand stays dedicated to raising awareness about microplastics in skincare and encouraging eco-friendly choices. With Parineeti Chopra as their ambassador, La Pink aims to lead a positive change toward mindful beauty in India.
