Sports nutrition startup Nutrabay has entered the ayurvedic market with the launch of its new product, Shilajit, as announced by co-founder Shreyans Jain.
This͏͏ launch͏͏ allows͏͏ Nutrabay͏͏ to͏͏ expand͏͏ its͏͏ target͏͏ audience͏͏ and͏͏ establish͏͏ itself͏͏ as͏͏ a͏͏ holistic͏͏ nutrition͏͏ brand.
“Although͏͏ Shilajit͏͏ is͏͏ an͏͏ ayurvedic͏͏ product,͏͏ it͏͏ is͏͏ popular͏͏ among͏͏ gym-goers.͏͏ This͏͏ launch͏͏ supports͏͏ our͏͏ vision͏͏ of͏͏ becoming͏͏ the͏͏ ultimate͏͏ destination͏͏ for͏͏ all͏͏ nutrition͏͏ needs,”͏͏ Jain͏͏ stated.
Continue͏͏ Exploring:͏͏ India’s͏͏ Ayurveda product͏͏ market͏͏ on͏͏ track͏͏ to͏͏ hit͏͏ INR͏͏ 1.2͏͏ Lakh͏͏ Crore͏͏ by͏͏ FY28:͏͏ NirogStreet͏͏ Study
Competitive͏͏ Pricing͏͏ Strategy:
He͏͏ also͏͏ mentioned͏͏ that͏͏ the͏͏ product͏͏ is͏͏ being͏͏ launched͏͏ at͏͏ a͏͏ price͏͏ 15%͏͏ lower͏͏ than͏͏ similar͏͏ products͏͏ on͏͏ the͏͏ market.͏͏ “We͏͏ are͏͏ maintaining͏͏ lower͏͏ margins͏͏ than͏͏ other͏͏ brands,͏͏ which͏͏ benefits͏͏ us͏͏ since͏͏ we͏͏ spend͏͏ significantly͏͏ less͏͏ on͏͏ marketing,”͏͏ he͏͏ added.
Diverse͏͏ Product͏͏ Portfolio:
Founded͏͏ in͏͏ 2017 by Divay Jain, Sharad Jain, and Shreyans Jain,͏͏ the͏͏ startup͏͏ currently͏͏ operates͏͏ across͏͏ three͏͏ main͏͏ categories:͏͏ sports͏͏ nutrition,͏͏ vitamins͏͏ and͏͏ minerals,͏͏ and͏͏ health͏͏ foods͏͏ and͏͏ drinks.͏͏ On͏͏ its͏͏ D2C͏͏ website,͏͏ Nutrabay͏͏ functions͏͏ as͏͏ a͏͏ marketplace,͏͏ offering͏͏ both͏͏ third-party͏͏ nutrition͏͏ products͏͏ and͏͏ its͏͏ private͏͏ labels.
The͏͏ company͏͏ generates͏͏ most͏͏ of͏͏ its͏͏ sales͏͏ through͏͏ D2C͏͏ channels͏͏ and͏͏ marketplaces.͏͏ It͏͏ has͏͏ recently͏͏ expanded͏͏ into͏͏ offline͏͏ retail͏͏ and͏͏ plans͏͏ to͏͏ launch͏͏ its͏͏ first͏͏ store͏͏ by͏͏ the͏͏ end͏͏ of͏͏ this͏͏ financial͏͏ year.
Recent͏͏ Funding͏͏ Boost:
Last͏͏ month,͏͏ Nutrabay͏͏ secured͏͏ USD͏͏ 5͏͏ million͏͏ in͏͏ a͏͏ Series͏͏ A͏͏ funding͏͏ round͏͏ led͏͏ by͏͏ RPSG͏͏ Capital͏͏ Ventures.͏͏ The͏͏ startup͏͏ reported͏͏ a͏͏ revenue͏͏ of͏͏ INR͏͏ 99͏͏ crore͏͏ for͏͏ FY24.
