FMCG giant Zydus Wellness has expanded its Complan brand portfolio with the launch of VieMax, targeting the adult nutrition segment.
New͏͏ Launch͏͏ Addresses͏͏ Rising͏͏ Nutrient͏͏ Deficiencies͏͏ in͏͏ India:
Tarun Arora, CEO of Zydus Wellness,͏͏ stated,͏͏ “VieMax͏͏ perfectly͏͏ complements͏͏ our͏͏ existing͏͏ Complan͏͏ portfolio.͏͏ With͏͏ this͏͏ launch,͏͏ we͏͏ reaffirm͏͏ our͏͏ commitment͏͏ to͏͏ providing͏͏ comprehensive͏͏ health͏͏ solutions͏͏ for͏͏ adults.͏͏ Its͏͏ unique͏͏ formulation͏͏ targets͏͏ crucial͏͏ nutritional͏͏ gaps,͏͏ including͏͏ protein͏͏ deficiency,͏͏ gut͏͏ wellness,͏͏ muscle͏͏ health,͏͏ and͏͏ immunity—issues͏͏ that͏͏ are͏͏ becoming͏͏ increasingly͏͏ prevalent͏͏ in͏͏ India.”
New͏͏ Segment͏͏ Entry͏͏ After͏͏ Five͏͏ Decades:
After͏͏ more͏͏ than͏͏ five͏͏ decades,͏͏ Zydus͏͏ Wellness͏͏ has͏͏ ventured͏͏ into͏͏ a͏͏ new͏͏ segment.͏͏ VieMax͏͏ is͏͏ currently͏͏ available͏͏ in͏͏ pharmacies͏͏ in͏͏ two͏͏ flavours:͏͏ vanilla͏͏ and͏͏ chocolate.
Continue͏͏ Exploring:͏͏ Zydus Wellness enters͏͏ RTD͏͏ market͏͏ with͏͏ Glucon-D͏͏ Activors͏͏ pilot͏͏ launch
The͏͏ launch͏͏ comes͏͏ amid͏͏ rising͏͏ concerns͏͏ over͏͏ nutrient͏͏ deficiencies͏͏ among͏͏ Indian͏͏ adults.͏͏ Studies͏͏ indicate͏͏ that͏͏ 73͏͏ per͏͏ cent͏͏ of͏͏ Indians͏͏ are͏͏ protein͏͏ deficient,͏͏ negatively͏͏ impacting͏͏ muscle͏͏ health,͏͏ daily͏͏ activities,͏͏ and͏͏ overall͏͏ quality͏͏ of͏͏ life.͏͏ Additionally,͏͏ the͏͏ report͏͏ highlights͏͏ that͏͏ 71͏͏ per͏͏ cent͏͏ of͏͏ individuals͏͏ aged͏͏ 30͏͏ to͏͏ 55͏͏ exhibit͏͏ poor͏͏ muscle͏͏ health,͏͏ while͏͏ 18͏͏ per͏͏ cent͏͏ of͏͏ adults͏͏ suffer͏͏ from͏͏ chronic͏͏ gastrointestinal͏͏ (GI)͏͏ issues.
