Ospree Duty Free Mumbai has seen substantial growth in its electronics category following the launch of TechnOspree, a dedicated 200 sqm tech store-in-store, at Terminal 2 in June 2024. This initiative has solidified Ospree’s status͏͏ as͏͏ a͏͏ prominent͏͏ player͏͏ in͏͏ India’s͏͏ retail͏͏ sector,͏͏ catering͏͏ to͏͏ tech-savvy͏͏ travelers͏͏ seeking͏͏ premium͏͏ electronics͏͏ at͏͏ competitive͏͏ duty-free͏͏ prices.
Significant͏͏ Growth͏͏ in͏͏ Electronics͏͏ Category:
Before͏͏ the͏͏ Covid-19͏͏ pandemic,͏͏ electronics͏͏ made͏͏ up͏͏ only͏͏ 1.5͏͏ percent͏͏ of͏͏ Ospree͏͏ Mumbai’s͏͏ total͏͏ sales.͏͏ However,͏͏ following͏͏ the͏͏ launch͏͏ of͏͏ TechnOspree,͏͏ this͏͏ percentage͏͏ has͏͏ increased͏͏ to͏͏ about͏͏ 6͏͏ percent,͏͏ with͏͏ a͏͏ target͏͏ of͏͏ reaching͏͏ 9͏͏ percent͏͏ soon.͏͏ This͏͏ trend͏͏ reflects͏͏ the͏͏ growing͏͏ demand͏͏ for͏͏ high-quality͏͏ electronics͏͏ in͏͏ India’s͏͏ duty-free͏͏ retail͏͏ sector.
Diverse͏͏ Product͏͏ Range͏͏ from͏͏ Global͏͏ Brands:
TechnOspree͏͏ offers͏͏ a͏͏ diverse͏͏ range͏͏ of͏͏ products͏͏ from͏͏ renowned͏͏ global͏͏ brands͏͏ such͏͏ as͏͏ Bang͏͏ and͏͏ Olufsen,͏͏ Apple,͏͏ Samsung,͏͏ Sonos,͏͏ Bose,͏͏ and͏͏ GoPro.͏͏ This͏͏ selection͏͏ caters͏͏ to͏͏ a͏͏ variety͏͏ of͏͏ tech͏͏ enthusiasts,͏͏ including͏͏ smartphones,͏͏ tablets,͏͏ high-end͏͏ audio͏͏ systems,͏͏ and͏͏ gaming͏͏ consoles.
First͏͏ Retailer͏͏ in͏͏ India͏͏ to͏͏ Offer͏͏ iPhone͏͏ 16͏͏ Pro͏͏ Max:
In͏͏ a͏͏ significant͏͏ milestone,͏͏ Ospree͏͏ Duty͏͏ Free͏͏ Mumbai͏͏ has͏͏ become͏͏ the͏͏ first͏͏ retailer͏͏ in͏͏ India͏͏ to͏͏ offer͏͏ the͏͏ iPhone͏͏ 16͏͏ Pro͏͏ Max,͏͏ which͏͏ has͏͏ achieved͏͏ strong͏͏ sales.͏͏ Furthermore,͏͏ the͏͏ iPhone͏͏ 15͏͏ Pro͏͏ and͏͏ Pro͏͏ Max͏͏ are͏͏ also͏͏ performing͏͏ well,͏͏ with͏͏ customers͏͏ enjoying͏͏ savings͏͏ of͏͏ up͏͏ to͏͏ INR͏͏ 40,000͏͏ thanks͏͏ to͏͏ duty-free͏͏ pricing.
Continue͏͏ Exploring:͏͏ Ospree elevates͏͏ Mumbai͏͏ airport͏͏ shopping͏͏ experience͏͏ with͏͏ two͏͏ new͏͏ retaill͏͏ outlets
TechnOspree͏͏ focuses͏͏ on͏͏ customer͏͏ engagement͏͏ with͏͏ its͏͏ interactive͏͏ layout,͏͏ which͏͏ encourages͏͏ travelers͏͏ to͏͏ explore͏͏ products͏͏ up͏͏ close.͏͏ The͏͏ expert͏͏ staff͏͏ enhances͏͏ the͏͏ shopping͏͏ experience͏͏ by͏͏ offering͏͏ valuable͏͏ advice,͏͏ while͏͏ the͏͏ attraction͏͏ of͏͏ tax-free͏͏ pricing͏͏ makes͏͏ it͏͏ a͏͏ favored͏͏ choice͏͏ among͏͏ travelers.
The͏͏ store͏͏ also͏͏ promotes͏͏ sustainability͏͏ by͏͏ showcasing͏͏ eco-friendly͏͏ gadgets,͏͏ such͏͏ as͏͏ energy-efficient͏͏ devices͏͏ and͏͏ products͏͏ created͏͏ from͏͏ recycled͏͏ materials,͏͏ underscoring͏͏ Ospree’s͏͏ commitment͏͏ to͏͏ sustainable͏͏ retail͏͏ practices͏͏ in͏͏ India.
Avishek Bambii Das, CEO of Ospree Duty Free,͏͏ remarked,͏͏ “We͏͏ take͏͏ pride͏͏ in͏͏ the͏͏ positive͏͏ impact͏͏ TechnOspree͏͏ has͏͏ had͏͏ on͏͏ our͏͏ electronics͏͏ category͏͏ sales.͏͏ By͏͏ offering͏͏ a͏͏ curated͏͏ selection͏͏ of͏͏ the͏͏ latest͏͏ technology͏͏ at͏͏ unbeatable͏͏ prices,͏͏ we͏͏ are͏͏ enhancing͏͏ the͏͏ travel͏͏ experience͏͏ and͏͏ redefining͏͏ the͏͏ role͏͏ of͏͏ duty-free͏͏ stores͏͏ in͏͏ today’s͏͏ retail͏͏ landscape.”
Vision͏͏ for͏͏ Future͏͏ Growth:
Ospree͏͏ Duty͏͏ Free͏͏ Mumbai͏͏ aims͏͏ to͏͏ sustain͏͏ its͏͏ growth͏͏ by͏͏ capitalising͏͏ on͏͏ its͏͏ strategic͏͏ location͏͏ and͏͏ diverse͏͏ product͏͏ range͏͏ to͏͏ appeal͏͏ to͏͏ tech͏͏ enthusiasts.͏͏ The͏͏ company͏͏ intends͏͏ to͏͏ broaden͏͏ its͏͏ offerings͏͏ as͏͏ the͏͏ electronics͏͏ category͏͏ develops͏͏ while͏͏ upholding͏͏ its͏͏ value-driven͏͏ approach͏͏ in͏͏ the͏͏ Indian͏͏ retail͏͏ market.
