US Polo Assn (USPA) has͏͏ teamed͏͏ up͏͏ with͏͏ quick-commerce platform Zepto to͏͏ offer͏͏ product͏͏ delivery͏͏ within͏͏ 10͏͏ minutes͏͏ across͏͏ all͏͏ Zepto͏͏ locations.
With͏͏ this͏͏ partnership,͏͏ Mumbai-based͏͏ Zepto͏͏ has͏͏ expanded͏͏ its͏͏ offerings͏͏ to͏͏ include͏͏ apparel͏͏ and͏͏ fashion,͏͏ moving͏͏ beyond͏͏ its͏͏ focus͏͏ on͏͏ groceries͏͏ and͏͏ personal͏͏ care.
Continue͏͏ Exploring:͏͏ Quick͏͏ commerce͏͏ giants͏͏ Blinkit͏͏ and͏͏ Zepto pilot͏͏ efficient͏͏ returns͏͏ and͏͏ exchanges͏͏ for͏͏ apparel͏͏ and͏͏ lifestyle͏͏ items
“We’re͏͏ excited͏͏ about͏͏ this͏͏ partnership,”͏͏ said͏͏ Aadit͏͏ Palicha,͏͏ co-founder͏͏ of͏͏ Zepto.͏͏ “It͏͏ represents͏͏ a͏͏ significant͏͏ milestone͏͏ in͏͏ our͏͏ quick-commerce͏͏ journey͏͏ as͏͏ we͏͏ venture͏͏ into͏͏ the͏͏ fashion͏͏ and͏͏ lifestyle͏͏ sector.͏͏ With͏͏ USPA͏͏ joining͏͏ us,͏͏ our͏͏ sellers͏͏ can͏͏ now͏͏ offer͏͏ enhanced͏͏ convenience͏͏ to͏͏ fashion͏͏ shoppers͏͏ throughout͏͏ India.”
“With͏͏ USPA’s͏͏ sporty͏͏ vibe͏͏ and͏͏ Zepto’s͏͏ rapid͏͏ delivery,͏͏ we’re͏͏ enhancing͏͏ accessibility͏͏ and͏͏ convenience͏͏ for͏͏ our͏͏ customers.͏͏ This͏͏ is͏͏ an͏͏ exciting,͏͏ trend-setting͏͏ solution͏͏ for͏͏ the͏͏ modern͏͏ needs͏͏ of͏͏ consumers,”͏͏ said͏͏ Shailesh͏͏ Chaturvedi,͏͏ managing͏͏ director͏͏ of͏͏ Arvind͏͏ Fashions͏͏ Ltd.,͏͏ the͏͏ exclusive͏͏ licensee͏͏ of͏͏ USPA.
USPA’s͏͏ Growth͏͏ in͏͏ India:
USPA͏͏ entered͏͏ India͏͏ in͏͏ early͏͏ 2007͏͏ and͏͏ is͏͏ licensed͏͏ by͏͏ Arvind͏͏ Fashions͏͏ Ltd.͏͏ It͏͏ currently͏͏ boasts͏͏ a͏͏ retail͏͏ presence͏͏ of͏͏ over͏͏ 450͏͏ brand͏͏ stores͏͏ and͏͏ more͏͏ than͏͏ 2,000͏͏ shop-in-shops͏͏ across͏͏ 200͏͏ cities͏͏ in͏͏ the͏͏ country.
Arvind͏͏ Fashions͏͏ is͏͏ now͏͏ scaling͏͏ up͏͏ USPA,͏͏ aiming͏͏ to͏͏ expand͏͏ both͏͏ its͏͏ store͏͏ and͏͏ online͏͏ presence,͏͏ develop͏͏ adjacent͏͏ categories,͏͏ and͏͏ launch͏͏ new͏͏ related͏͏ products,͏͏ Chaturvedi͏͏ stated.
