Treasure Wine Estates‘ 19 Crimes label has partnered with American rapper Snoop Dogg to introduce a new line of ready-to-drink cocktails in the US called Cali Cocktails.
The range is is reportedly influenced by Snoop Dogg’s relaxed California lifestyle.
The Flavors: Smokin Strawberry Margarita and Long Beach Lemonade
Offered in two flavors – Smokin Strawberry Margarita and Long Beach Lemonade – these cocktails have an agave wine base and a hint of carbonation.
“We’re delighted to continue our collaboration with Snoop Dogg & celebrate another hot product launch,” stated Kris Ann Brady, vice president of marketing at 19 Crimes. “19 Crimes has always challenged conventional wine culture, and we’re prepared to upend the RTD market with Snoop. “
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“It took a while to perfect this one, but it’s right on time,” Snoop Dogg added. Since California has always been my home, it seemed only fitting that my next “Cali” creation would celebrate that California state of mind.
Cali Cocktails represents Snoop Dogg’s fifth collaboration with 19 Crimes, expanding its lineup to include Snoop Cali Red, Cali Rosé, Cali Gold and Cali Blanc wines
Cali Cocktails can now be found at retailers across the US, packaged in 335ml cans with a suggested retail price of $14.99 per four-pack.
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