Big Hello, a boutique fashion label catering to plus-sized clientele, has unveiled four fresh retail outlets in Hyderabad. Situated in Kukatpally, Upperpally, Miyapur, and Panjagutta, these establishments showcase chic, premium attire and accessories tailored for both plus-sized gentlemen and ladies across the twin cities of Hyderabad and Secunderabad.
The new Hyderabad locations are crafted as ‘Experience Stores,’ boasting vibrant interiors, animated mannequins, and exceptional customer service, embodying the brand’s lively and inclusive ethos. Big Hello is pioneering in India by offering a dedicated lounge where customers can sit and shop in comfort, significantly enhancing their retail experience.
With this launch, Big Hello now boasts 11 physical retail stores across Bangalore, Chennai, Vijayawada, and Hyderabad. In addition to its e-commerce platform, the brand plans to open eight more stores in Hyderabad by the end of this financial year. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a rapidly growing fashion retail company founded by Vishnu Prasad.
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Vishnu Prasad, Founder and CEO of Absolute Brands and Retail Pvt Ltd (ABRPL), noted, “Hyderabadis are known for their penchant for expressing individual style through impeccably fitting attire. However, for many plus-sized individuals, sourcing such garments has been challenging. Big Hello’s arrival in Hyderabad addresses this issue, offering locals effortless access to top-tier fashion and tailored fits, without compromise.”
Big Hello offers a diverse selection of Western and Indian ethnic wear for both men and women, including shirts, t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottomwear, and bandhgalas. The brand also features accessories like belts, tummy tuckers, scarves, ties, pocket squares, and suspenders, all designed to complement the unique curves of plus-sized bodies.
Prasad further stated that Big Hello’s expansion will extend beyond Telangana into other southern states. “We’re positioning Big Hello as the premier hub for plus-size fashion nationwide. Our brand delivers chic, premium clothing meticulously designed to complement the distinctive curves and shapes of plus-sized individuals.”
The Big Hello outlets in Hyderabad are situated at Vasavi Sri Sri Signature in Kukatpally, Mantra Mall in Upperpally, GSM Mall in Miyapur, and Uma Plaza at Nagarjuna Circle in Panjagutta.
The Indian market for plus-size fashion apparel, valued at INR 88,000 crore, constitutes a 12 percent share of the total fashion market. Within this, the organized sector represents approximately INR 29,000 crore. Projections indicate that this market is poised to expand at a compound annual growth rate (CAGR) of 25 percent over the upcoming five years.
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