Delhivery, a logistics firm has teamed up with SUGAR Cosmetics, a home-grown beauty brand, to spearhead its pan-India B2B logistic operations.
Delhivery stated that it has been a steadfast ally in the brand’s direct-to-consumer express parcel shipping services.
Additionally, Delhivery emphasized in the statement that its expansive networks, technology-driven solutions, and express Part Truck Load (PTL) services will guarantee swifter delivery of B2B consignments, thereby enabling SUGAR Cosmetics to enhance their support for retail partners.
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SUGAR Cosmetics’ Vice President of Supply Chain, Amartya Guha, commented on the partnership, expressing that SUGAR Cosmetics is experiencing significant growth and requires a logistics partner that understands the needs of the digital-native generation.
According to Varun Bakshi, the Head of Delhivery’s Express Part Truckload business, brands such as SUGAR Cosmetics, which employ an omnichannel strategy, greatly profit from their express PTL service for swift stock replenishment.
Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics has experienced rapid growth, propelling it to become India’s third-largest color cosmetics brand.
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