Shoppers Stop, a Mumbai-based department store chain, has achieved a significant milestone with 10 million first-citizen club members.
Since its establishment, the first citizen club has been pivotal to Shoppers Stop’s customer engagement strategy, marking the longest-running loyalty program in Indian retail. Its members relish exclusive perks like personalized offers, early access to sales and new arrivals, exclusive event invitations, and special birthday promotions. Furthermore, they can leverage Shoppers Stop’s personal shopper service for customized shopping guidance, enriching their retail journey.
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“We are thrilled to commemorate this remarkable achievement. It demonstrates the trust and loyalty that our customers have consistently shown us,” said Shwetal Basu, Chief Marketing and Communication Officer at Shoppers Stop. “Here at Shoppers Stop, we see milestones not as accomplishments, but as markers on a journey we’ve taken with our valued customers. We take this opportunity to express our appreciation to all of our First Citizen Club members for their unwavering love, trust, and loyalty, which has propelled us on this successful journey.”
The loyalty program encompasses tiered membership levels, among which the esteemed Black Card tier stands out for its superior benefits. Black Card members enjoy accelerated reward points accumulation, access to personal shoppers, exclusive lounges, dedicated billing queues and fitting rooms, early access to premium deals and discounts, as well as invitations to luxury events and experiences.
As of March 31st, 2024, Shoppers Stop has expanded its reach to encompass 112 department stores across 62 cities. Additionally, the company operates seven premium home concept stores under the name Home Stop, along with 87 Specialty Beauty stores featuring renowned brands such as M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, and SSBeauty. Moreover, it manages 21 Airport doors and 22 Intune Stores, collectively occupying an impressive area of 4.3 million square feet.
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