Celebrating World Bee Day on May 20th, Purabi Dairy, Assam’s largest dairy cooperative, has announced its target to sell over 4 tons of locally-produced honey this financial year.
In May of last year, the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) launched honey as part of its ‘Purabi’ brand, procured from local beekeepers in Assam. This natural honey is sourced from the Naba Milon Beekeepers and Producers Cooperative Society Ltd., Hajo (Kamrup), as part of the NDDB’s efforts to enhance honey production through cooperative initiatives in Assam. The aim is to promote sustainable beekeeping practices and advance honey production techniques in the region.
Continue Exploring: Assam dairy cooperative, WAMUL, expands beyond milk with ‘Purabi Honey’ launch
WAMUL sources the honey and markets it under the brand name Purabi Honey.
During the initial 10 months, Purabi Dairy sold over 1.2 tons of Purabi Honey, underscoring the preference for natural and locally-produced honey among consumers.
“WAMUL provided beekeeping training to our farmers, thereby establishing a new livelihood avenue for milk producers alongside our existing dairy value chain. The training initiative, coupled with the introduction of Purabi Honey, has allowed us to offer high-quality locally-produced natural honey to our customers while simultaneously boosting farmers’ earnings. It’s a mutually beneficial ecosystem for all,” stated S K Parida, General Manager of WAMUL.
“Our customers have consistently provided positive feedback, commending the rich, genuine flavor and the purity of Purabi Honey. Initially, they sampled the product by purchasing smaller packs, but now there is a growing demand for larger packs, prompting us to introduce the half-kilogram pack,” stated S M Hussain, Marketing Representative at WAMUL.
Continue Exploring: Mother Dairy set to launch 30 new products this summer, anticipating a 25-30% surge in demand; announces INR 750 Crore investment for expansion